Before Reverend Guitars were played boldly and loudly on stages across the world, the dream began quietly, in a garage behind a bicycle shop in East Detroit in 1997. Joe Naylor drew upon his years of study in Industrial Design, Lutherie School, and professional vintage guitar repair to create the first Reverend Guitar. In defiance of the odds, this unusual design turned heads for attention to detail, impeccable craftsmanship, and great action.
Run by Ken & Penny Haas since 2010, a once quiet warehouse in Toledo, Ohio now crackles to life with Reverend electric guitars’ sound. Each day, musicians and technicians work tuning, intonating, and perfecting your new instrument’s performance. With Ken & Penny leading the charge, Joe innovating the next design, and the Reverend family nailing your setup, we expect you to put these beauties through their paces. After all, that’s what we would do.
Reverend has earned favor with rockstars, working musicians, journalists, hired guns, and kingmakers from all across the industry. Acceptance into the pantheon of players who move millions with their music is both humbling and an honor for our small-yet-mighty Reverend family. The once unknown symbol on every Reverend headstock has become a badge of honor amongst working musicians from clubs to arenas. In true Detroit style, Joe Naylor’s dream from a small garage has defied the odds through grit and determination and become a family of creatives worldwide.